The millennials and Gen Z are on the verge of exerting the
majority buying power in the country, but unlike their predecessors, they have
a skewed concept of ownership. Most young professionals prefer living in rented
apartments and houses, and a similar trend is beginning to surface in the car
hire industry.
Apart from cabs, the biggest winner in the segment in the
coming year will be self drive car rental, and Myles is ready to seize the
mantle. As India’s numero uno in the self drive car booking and service area,
Myles looks set to continue playing an influential role in expanding the
car-sharing ethos in the country.
The reason is simple. Young people have realized that owning a
car is not only uneconomical in the longer run but also comes with too many
hassles. No one has the time or resources to maintain their vehicle with utmost
care, be it the regular repair, fuel, maintenance and insurance costs, or
simply an EMI. The freedom to drive whatever vehicle one needs whenever one
needs it has a significantly growing mass appeal which will only spread in
2017.
Myles car
rental services provide a variety of automobile models (40+ in number) in
250+ locations across the country spread across 21 cities. Car booking can be
done in seconds using the simple yet efficient Myles app, and payments &
refunds can be made in an instant using the integrated wallet.
New year is going to bring around a revolution
in how people are going to commute in the country and self drive car rental
sector will be the one to usher it.
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